Who Are We?
At Web Innovations, we work hard to help kitchen remodeling businesses like yours exceed their own expectations. In this digital age, online marketing is one of the most powerful tools in a business’s arsenal. With this in mind, we can create a customized plan for your business to supercharge your online presence.
As owners of a small business ourselves, we completely understand the marketing challenges you face. That’s why we’ve carefully crafted an approach that not only considers the needs of kitchen remodelers but small, locally-focused businesses as well
To help us help you more effectively, we’ve chosen to focus exclusively on digital marketing for kitchen remodeling businesses. That means that we’re bringing you specialized knowledge for your industry instead of generalized marketing ideas. The best marketing strategies for a remodeling company aren’t going to be the same as they are for, say, a restaurant—you need a marketing plan as unique as your business.
How Can We Help Your Remodeling Company?
It’s estimated that the average person spends about 8 hours online. Since there is a good chance that’s where your potential clients are hanging out, we’ll help you expand your digital marketing range so you can meet them there.
We’ll work with you to design a marketing plan that is optimized for your business and location. That might include:
- Social media campaigns targeting your ideal client base
- Constantly tracking and analyzing data so we can adjust strategies to make them more effective
- Researching your location and using that information to make choices about your marketing plan
Specifically, we offer the following services to help serve you better:
Search Engine Optimization (SEO)
At a basic level, SEO uses relevant keywords to boost your website in search results and drive traffic to you. We manage your SEO content by adding specific keywords throughout your site, creating keyword-rich blog posts, and closely monitoring current SEO trends to bring you the most effective keywords and phrases.
The power of SEO can also help you increase your local presence. We will claim and manage your business accounts on Google, Yelp, and Bing and optimize them, so you appear in top-ranking search results. Plus, we’ll make sure your current information is added to online search directories to make it easy for potential clients to find you.
For maximum effectiveness, it’s important to track marketing strategies to track what is working and what is not. We offer easy-to-understand reports that show you exactly how your marketing tactics are working and how we’ll fix them if they need to be adjusted.
You have less than a second to make a great first impression in the internet world, so we will design a website that first catches your potential client’s attention and then keeps them on your site long enough to close the sale.
We’ll make sure that your professionalism and attention to detail will impress homeowners and reassure them that you are the best choice. Plus, a modern-looking website will show prospective clients that they can trust your design sense to create a stylish kitchen in their home—especially in the remodeling industry, looks matter.
Pay-Per-Click Advertising (PPC)
PPC advertising places search engine advertisements directly in front of the people currently searching for services like yours in your area. Since these advertisements target highly motivated buyers, they bring you almost instant results.
We set you up for success by making it easy for your satisfied customers to leave their glowing reviews on Google, Facebook, and Yelp. Since most people trust internet reviews just as much as personal recommendations, a large collection of positive reviews is one of the best ways to find new leads.
Since KRM focuses on digital marketing, we can work with you wherever you are. We’ll develop strategies that are perfectly designed to get the best results in your specific geographic location.
Even though digital marketing has similarities wherever you go, the tactics that are effective in a major city just don’t work the same way in a rural area. That’s why we take the time to research keywords, strategies, and information that will be effective for your business in particular.
As no two businesses or locations are completely the same, we pride ourselves on taking an individualized approach to your needs. We’ll work alongside you to fully understand the nuances of your business and geographic location. Then, we’ll use our digital marketing knowledge to craft a strategy that will bring you results.
Part of being accessible is that we want you to understand everything we’re doing. For that reason, we offer regularly scheduled reports that explain analytics in a way that is easy to understand. These reports include:
- Click-Through Rates and Bounce Rates – These rates measure how many people are engaging with, clicking on, and browsing your website. We’ll adjust your website’s design and speed if these numbers are lower than they should be.
- Social media reach – We’ll show you the numbers of follows, unfollows, likes, and shares, and make sure that every social media campaign has effective results.
- Traffic sources – After pinpointing the best traffic sources to your website, we will market more extensively on these channels.
How Do We Measure Success?
If the number of new leads your business gains from our marketing campaign has wildly exceeded your expectations, we consider it a job well done. Web Innovations will work with you until you see results. We know that you demand excellence from your business, so we demand excellence in everything we do to help your business grow.
More practically, we measure our success by results. Constantly monitoring the effectiveness of our strategies has helped us hone techniques that are guaranteed to produce great results for our clients. Even better, since we specialize in just one field, we’ve had the time to delve deeper into everything that makes a kitchen remodeler marketing plan successful instead of generalizing and remaining on the surface.
Why Choose Web Innovations?
At Web Innovations, we value hard work, expertise, and collaboration, and we pride ourselves on bringing these values into everything we do. By choosing to work with Web Innovations, you can feel confident that your business will be shown specialized attention and achieve incredible results.
As you know, complete dedication is necessary to make a business work. Since we’ve seen our clients put endless energy and hard work into their kitchen remodeling businesses, we believe it’s only right to match that energy ourselves.
When you work with KRM, you can rest assured that we are working just as diligently for the success of your business as we would our own. The success of our clients is our success, and the number of new clients who were referred by satisfied past clients proves that point.
KRM has a deep working knowledge of the kitchen remodeling industry. Not only do we have lots of experience working with leading kitchen remodeling businesses, but we also make an effort to stay up to date on all new developments and information.
We are continually working to implement current data into our marketing strategies to bring you the most relevant, effective tactics for your business. Plus, we’ve learned the search terms that homeowners who plan to remodel their kitchens are using, what interests them, and how to combine all of this information into a marketing plan that uses industry knowledge to its advantage.
You could use the services of a digital marketing agency that works with any type of business, but why not use our highly specialized knowledge to your advantage? We’ll make sure that our techniques are customized, specific, and work for you.
You can feel confident that your marketing strategy is in good hands. Every one of our team members, from copywriting to web design to analytics, is a highly skilled professional in their field.
Since we work with some of the best businesses in the kitchen remodeling industry, it’s important to us that our quality of work matches your standards for excellence. We’ve put in the work in our own industry so that your business can focus on what it does best—we’ll do the rest.
Let’s Work Together!
KRM offers a variety of services and packages to suit the needs of clients at any stage of the business cycle. If your kitchen remodeling business is in its early days, we can create a website with SEO content, design a marketing plan, and deliver analytics monthly. If you’re more established but would like to update an existing website, we offer a variety of stand-alone packages that include web design, SEO, and more. No matter what option you choose, you have our guarantee that we will deliver a website and marketing plan that generates leads and showcases your style and professionalism. Each of our expert team members is ready to help your business achieve the success you deserve. Get in touch today.
Ready to call?
If you want your business to be not just findable on the internet, but to connect with clients, it’s not as simple as setting up a website and waiting to hear back. We are well versed in not just online presence, but remodeling marketing as well. It’s our job to help carry your digital footprint to a new level. Our goal is to help you better leverage your site and advertising online to attract a stronger batch of clients to your business.
If you’re looking for better results, contact us today and we can work with you to establish a strategy for marketing your remodeling business.